Reporting in a new corporate design.

Task

On behalf of WWZ AG in Zug, Linkgroup produced a full annual report and a concise report in the company’s new corporate design. The concept, design and technical implementation were executed effectively, distinc-tively and creatively. A reviewed approach sets clear areas of focus and supports the content strategy of the company. Stand-out features of the new corporate design include rigorous typographic design, the use of carefully selected colours, meaningful graphics and generous imagery. The comprehensive medium of the annual report is ideally complemented by a concise report for selected audiences.

Client

The Zug-based WWZ Group supplies the public and the economy in Canton Zug and beyond with energy, telecommunications, electric transportation and water. Today’s WWZ AG was founded over 125 years ago on private initiative. The holding company is owned by around 4,600 private shareholders, with around 30 per cent of the share capital held by the public sector. The company employs more than 470 people.

Special features

Newly orchestrated reporting: a rigorous content policy with storytelling, facts and figures for those in a hurry, and attractive background information on the various areas of business and focus projects. New CD, sophisticated typographic work, process security and sustainability in the printing process. A lean organisation for efficient project management.

“We worked with Linkgroup to develop and produce our reports in our new corporate design, and were completely satisfied with the collaboration. Lean project organisation, people to contact directly and extremely rapid response times all helped ensure the project was delivered successfully. Linkgroup always also provided critical feedback on the creative process. This enabled us to achieve an optimum result together and fully meet the objectives we had set.”

Robert Watts
Head of Communications, WWZ Energie AG, Zug