“We chose Linkgroup because we wanted to work with a professional and reliable partner that was already established in the market, as well as being optimally networked. It was also very important to us to obtain as many services as possible from the same source when it came to financial and sustainability reporting, the corporate website and digital communication. This enabled us to experience a huge improvement in terms of efficiency, and it also increased the degree of flexibility within our processes. We greatly benefit from the fact that Linkgroup has proved to be a first-class associate and one-stop shop – from concept development to design, including a rebranding, and integral implementation.”
Agency and media services provider rolled into one.
Linkgroup is a leading Swiss publishing agency. We’re synonymous with communications advice and publishing via all channels. We treat digital and analogue media as an integral whole. We’re a one-stop shop offering exclusive service packages covering corporate, financial and marketing communications. As a media services provider with a broad offering of services, if needed we can also supply specific technical capabilities.
People make the difference
We have a fundamental interest in people. Success comes from having the right people in the organisation. We’re a diversified team of strategy, consulting, content, design and production professionals. Whether the solution is digital, print or cross-media, we’re highly motivated, working across disciplines to achieve persuasive results.
What makes us stand out
The benefits for customers
We provide comprehensive advice and help you develop communications and content strategies as well as create the content itself. We also make sure that content is orchestrated properly across channels. The results are impactful, distinctive and creative communications solutions, drawing on the strengths of different channels and media to lend power to your brand. We're a lean organisation geared to getting results, and have mastered a wide range of project management methodologies.
Independent and owner-managed
Together with our subsidiary Printlink we constitute an independent, owner-managed group employing more than 60 people. Customers benefit from one-stop services enhanced by our specialist expertise, cross-media capabilities and deep vertical integration, all from a single provider. Our clientele includes many well-known Swiss and international organisations. If required we can arrange 24/7 production and oversight, any time.
As communications professionals we operate in a field with many stakeholders with different needs. We see the tasks and disciplines of communication in an overall strategic context. Our partnerships are an expression of this holistic view of communications.
Corporate culture key to success
Our organisation takes its responsibility for people, the environment and society seriously. We consistently put our values and convictions into practice. Sustainability is an integral part of our business model. Our sustainability management is geared more to creating positive solutions than avoiding negative impact. This has been our approach for many years.
“We wanted to realign our financial and sustainability reporting. Linkgroup was the clear winner in a multi-stage tendering procedure. The agency developed a multi-annual concept that incorporated Valiant’s vision, positioning and strategy. The concept impressed us because it concentrated on the essentials, was clear and original, and successfully integrated the online solution. With Linkgroup, we opted for a highly professional partner that provided excellent consulting as well as supplying the services we wanted integrally and in-house. Our collaboration with them is very efficient, and extremely pleasant at every level of work.”
“We realign our financial and sustainablity reporting and the associated media, in each case at three-yearly intervals. This time, we effectively pursued an online-first solution. In addition, we simultaneously launched a new corporate website. When it came to executing these two projects, we were able throughout the entire value-added chain to benefit from Linkgroup’s expert knowledge, its wide-ranging experience and the considerable depth of its in-house production. The new online annual report that is integrated into the corporate website offers a modern and target-group-oriented user experience. At the same time, this integration has made it much easier to maintain the content on the web. Once again, Linkgroup was responsible for the conception, design and production of our reporting and the new website. We greatly appreciate our collaboration with them.”
“Linkgroup had a good understanding of our need for an integrated communications solution. They provided us with expert advice in every area of our work, demonstrating a high level of engagement and commitment; we were impressed by their multi-channel approach and their coherent overall concept. Above all, I’d also like to highlight their journalistic quality, attractive editorial design and cross-media technical know-how.”
“We have used SmartNotes for our annual report and were thus able to optimise the efficiency and transparency of the reporting process. The high degree of automation, the excellent functionality of the number management and the CD-compliant implementation with the layout robot convinced us. The decisive factor for us was that we could create the reports ready for printing completely in Word and Excel. The correction effort was massively reduced and the media break to a graphic programme such as InDesign was avoided.ˮ
“The solutions that Linkgroup proposed for the relaunch of the two magazines ‘am Ball’ and ‘Dynamo’ impressed us from the outset. The publications were developed in a structured way and realised in a highly efficient manner. We’re very satisfied with the results. We also appreciate the high-quality content that comes from Linkgroup, together with the advantages offered by the editorial channel.”
“Thanks to our long-standing, tried-and-tested cooperation with Linkgroup, integrating the new concept for a content portal into the existing website was a fast and uncomplicated process. All project-relevant milestones were discussed in close collaboration with us, and Linkgroup ensured rigorous project management. Our idea was understood right from the outset, and the agency responded to our needs and offered professional advice at every stage. Linkgroup helped us to negotiate a further milestone in corporate communications successfully, and we look forward to continuing our partnership.”
People, the environment and society
Our greatest responsibility is to manage our business successfully so that you, our staff and society at large will all benefit. Doing successful business requires expertise, care, and a sense of responsibility. For many years we’ve contributed to sustainable development by systematically training our staff, ensuring the efficient use of resources throughout the production and delivery cycle, and in particular by delivering products and services meeting stringent sustainability criteria.
Our responsibility as an employer
Our company relies on our people’s abilities and the work they deliver. For this reason high-level, ongoing training is an integral part of our business model. Since 1986 we have helped almost 70 apprentices learn their trade and successfully complete their training. On average, ten per cent of our staff are in training at any given time. Progressive terms of employment, individual personnel development and competitive, performance-related salaries make us an innovative and attractive employer, reflected in average turnover of just below 5 per cent.
Social and industry engagement
As communications professionals we operate in a field of relationships with many stakeholders with very different needs. Our partnerships are an expression of this holistic view of communications.
The first and only agency with certification: With customers expecting their service providers to meet higher and higher standards of data protection and information security, it’s more important then ever to have certification. The more forward-looking are already getting a competitive edge by taking precautions.
Sponsorship of the arts
For more than 25 years we have has been publishing a monographic work featuring pioneering contemporary photographic art on an annual basis (limited editions from Codax Publisher, bookstore editions published by Scheidegger & Spiess). These exclusive limited editions place the emphasis on outstanding craftsmanship and book design, and have received various national and international awards. This is Linkgroup's way of supporting photographic artists and photojournalists.
History and development of the company
|Christian Schwander and Othmar Krienbühl take minority interests in the group; all partners are co-owners of the business with responsibility for customers: Marc Lehmann, Othmar Krienbühl and Christian Schwander|
|Marc Lehmann takes majority interest in the group|
|Linkgroup AG expanded to create agency with content capabilities|
|Marc Lehmann takes minority interest in the group|
|Joint venture between Printlink AG and J.E. Wolfensberger AG|
|Joint printing centre with printing partner goes into operation|
|Repositioned as a group: Linkgroup is an agency and media services provider in one, while Printlink is the organisation specialising in print production|
|Entry into the world of digital printing with the founding of digital printing unit|
Entry into the world of digital communications with the establishment of Digital Solutions
|Acquisition of Vontobel Druck AG offset printing company (now Printlink AG)|
|Developed first media databases|
|Litho company Rofag AG acquires and integrates with ECG AG; renamed Typolitho AG; Offsetsatz AG sold (MBO)|
|First Macs deployed|
|Takeover of the Offsetsatz AG (layout composition)|
|Takeover of the Engler-Satz AG|
|Founding of ECG AG (computer graphics company)|
|First PCs deployed|
|Founding of Engler-Satz AG, layout composition (now Linkgroup AG)|
|Founding of Vontobel Druck AG (now Printlink AG)|