Writing with impact for print and web.
Do different rules apply to online texts than to print? To some extent they do.
Before giving advice and coming up with ideas, we listen carefully to what you have to say. The result: effective digital, print and cross-media communications solutions.
As one of Switzerland’s leading publishing agencies we give you one-stop support via three exclusive service packages for corporate, financial and marketing communications. These packages cover all the bases at both the strategic and operational level, from developing your communications and content strategy, multichannel planning and conception, to good design and reliable implementation.
“Our solutions are always built around content-driven communications. All three service packages take an integrated approach targeting specific stakeholders and are divided into discrete modules: strategy, communications consulting, content and editorial, design and production.”
“We don’t see ourselves as merely executing prefabricated customer strategies. What we do is draw on our long experience to support customers with formulating their own strategies.”
“All four partners are co-owners of the business with direct responsibility for customers. We promise our customers personal advice.”
“Before we offer solutions we familiarise ourselves thoroughly with our customer’s business. But at Linkgroup it’s not just about good advice. We’re also known for our structured approach and secure processes.”
Do different rules apply to online texts than to print? To some extent they do.
Geschäftsberichte: Attraktivität und Substanz schliessen sich nicht aus: Um die Kommunikationsziele zu erreichen, lohnt es sich, im Value Reporting und im Design Bestleistungen anzustreben.
You want to be understood by someone on your wavelength. We promise you personal advice from one of our partners. You reap the benefits. All our partners are co-owners of the business with direct responsibility for customers. They have the ability to think strategically and a wealth of experience in communications and communications management.
We cover the entire spectrum from factual information to gripping stories. Our solutions are always built around content-driven communications. We develop topics and content embedded in your corporate and brand strategy. For us, storytelling isn’t an end in itself; it’s something we use to amplify your strategic message.
We think visually and design conceptually. Pretty designs, “l’art pour l’art” and design for its own sake don’t serve any purpose. Good design is individual, aesthetically appealing and well thought-out. It should make content accessible and give it a very specific appeal. Design has a mission: it has to be useful and effective, and it has to get the message across effectively on all communication channels.
Before we advise you on your digital strategy we ask you a lot of questions. Our solutions meet both your communications objectives and the requirements of your users. We produce interfaces for websites and intranets providing an outstanding user experience. You yourself are part of the project team and work closely with us all the way from kick-off to go-live.
Adecco, Affentranger Associates, Akina, Alfred Müller, Allianz, Allreal, Angst+Pfister, Ascom, Avenergy, Axpo, Baker McKenzie, Barry Callebaut, Bayer, Bindella, BVZ Holding, Cembra, Debrunner Koenig, DIE ANTWORT, Die Post, DKSH, Economiesuisse, EFG, EKZ, Eniwa, ewl energie wasser luzern, Fogal, fotoeigenArt, Fundamenta, Geberit, Generali, Globus, Grass & Partner, Green Datacenter, HarbourClub, Helvetia, Herren Globus, Heyde, hiki, Implenia, Interroll, IR club Schweiz, IVF Hartmann, Komax, Kunsthaus Zürich, LafargeHolcim, LGT Capital Partners, Lindt & Sprüngli, Lyreco, Mepha Pharma, Meyer Burger, Miele, Mövenpick, Museum Rietberg, Nahrin, Nobel Biocare, OC Oerlikon, Prisma Publications, PwC, Roche, santésuisse, Schweizerisches Institut für Kunstwissenschaft (SIK-ISEA), SFS, SGS, SPG Intercity, Stadt Zürich, Stiftung RgZ, suissetec, Swatch, Swiss Marketing, Swiss Prime Site, Swissquote, Swiss Steel Group, Theater Basel, Thurgauer Kantonalbank, Valiant, VAT, Vontobel, Warteck Invest, Wild Armaturen, WWZ, Zug Estates, Zürcher Freilager, Zürcher Handelskammer.
“We chose Linkgroup because we wanted to work with a professional and reliable partner that was already established in the market, as well as being optimally networked. It was also very important to us to obtain as many services as possible from the same source when it came to reporting, the corporate website and digital communication. This enabled us to experience a huge improvement in terms of efficiency, and it also increased the degree of flexibility within our processes. We greatly benefit from the fact that Linkgroup has proved to be a first-class associate and one-stop shop – from concept development to design, including a rebranding, and integral implementation.”
“We wanted to realign our reporting. Linkgroup was the clear winner in a multi-stage tendering procedure. The agency developed a multi-annual concept that incorporated Valiant’s vision, positioning and strategy. The concept impressed us because it concentrated on the essentials, was clear and original, and successfully integrated the online solution. With Linkgroup, we opted for a highly professional partner that provided excellent consulting as well as supplying the services we wanted integrally and in-house. Our collaboration with them is very efficient, and extremely pleasant at every level of work.”
“We realign our reporting and the associated media, in each case at three-yearly intervals. This time, we effectively pursued an online-first solution. In addition, we simultaneously launched a new corporate website. When it came to executing these two projects, we were able throughout the entire value-added chain to benefit from Linkgroup’s expert knowledge, its wide-ranging experience and the considerable depth of its in-house production. The new online annual report that is integrated into the corporate website offers a modern and target-group-oriented user experience. At the same time, this integration has made it much easier to maintain the content on the web. Once again, Linkgroup was responsible for the conception, design and production of our reporting and the new website. We greatly appreciate our collaboration with them.”
“Linkgroup had a good understanding of our need for an integrated communications solution. They provided us with expert advice in every area of our work, demonstrating a high level of engagement and commitment; we were impressed by their multi-channel approach and their coherent overall concept. Above all, I’d also like to highlight their journalistic quality, attractive editorial design and cross-media technical know-how.”
“As the leading online bank in Switzerland, we wanted to completely redesign our annual report. The self-conception of Swissquote should also manifest itself in the reporting with a fresh appearance. Linkgroup advised us purposefully in all phases of the project and did first-class work in terms of content and concept. Despite the geographical distance, our core team was closely managed by Linkgroup’s project leader, and we thus had a single point of contact for all online and print publications. As an agency, Linkgroup has always provided the conceptual and visual ‘brackets’, while always responding to our concerns. This was extremely important to us during the implementation phase and was one of the keys that led to the successful project.”
“The solutions that Linkgroup proposed for the relaunch of the two magazines ‘am Ball’ and ‘Dynamo’ impressed us from the outset. The publications were developed in a structured way and realised in a highly efficient manner. We’re very satisfied with the results. We also appreciate the high-quality content that comes from Linkgroup, together with the advantages offered by the editorial channel.”
“Thanks to our long-standing, tried-and-tested cooperation with Linkgroup, integrating the new concept for a content portal into the existing website was a fast and uncomplicated process. All project-relevant milestones were discussed in close collaboration with us, and Linkgroup ensured rigorous project management. Our idea was understood right from the outset, and the agency responded to our needs and offered professional advice at every stage. Linkgroup helped us to negotiate a further milestone in corporate communications successfully, and we look forward to continuing our partnership.”