Making a difference with videos
What comes to mind when you think of corporate videos? Highly polished image films or sparkling success stories? Comic promotional videos that aren’t supposed to be funny? Or maybe statements from CEOs trying to mould the brand? For the optimum effect, it has to be done professionally.
Linkgroup provides its customers with comprehensive one-stop support with corporate, financial and marketing communications. Its communications consulting and publishing services encompass all the channels, both digital and analogue. The next logical step is the launch of Linkstudio. From pre-production to filming and post-production, Linkstudio is an expert partner for companies that want to bring their brand to life in video form.
Video = Information + Emotion
A professionally produced video adds another dimension to what might otherwise be rather dry content. When it comes to corporate reporting, for example, CEOs and CFOs at more and more companies are addressing their stakeholders via the audiovisual medium. This lends credibility and is a valuable step on the path to effective relationship-building. A video can also achieve much more than a text-based website or a two-dimensional flyer when it comes to customer service and addressing potential investors.
Optimum addition to the communications toolbox
Moving images are an instrument for generating sympathy on a broad basis. They’re able to convey messages authentically and explain complex content in an understandable way. Videos are also increasingly being used in internal communications. They’re a way of setting a consistent quality standard spanning everything from training and job interviews to onboarding new staff.
Corporate video in the communications mix
Using corporate videos on websites or social media channels and integrating them with your company’s media and publications such as annual reports, magazines and newsletters requires in-depth knowledge of the mechanisms of communication, right from the planning stage. Creating storyboards and choosing the right location is just as important as using animations and carefully drafting statements and text for off-screen voices. This involves extensive work for which you need an expert partner who knows all the details and can implement them.
