“For the redesign of Burckhardt Compression’s annual report and company portraits, we were looking for a one-stop shop with many years of experience and relevant references. We were impressed by Linkgroup’s work across the board from the concept and design all the way through to cross-media production. Despite tight deadlines, the final product went to press on time – not least thanks to the professionalism and outstanding commitment of the Linkgroup team.”
Annual report and company portrait redesigned
Burckhardt Compression wanted a contemporary and effective overall concept for its semi-annual report, annual report (including its sustainability report) and “Essentials” company portrait. The wish was for all the content also to be implemented on the website. In addition, the company wanted the different channels to be intelligently networked to maximise the content’s impact with the relevant target groups. Under the new concept, Burckhardt Compression is clearly recognisable visually and present on all channels. It makes the company tangible and positions sustainability as part of the brand.
Burckhardt Compression creates leading compression solutions for a sustainable energy future and the long-term success of its customers. Together with its brands Burckhardt Compression, PROGNOST, SAMR Métal Rouge and Shenyang Yuanda Compressor, the group is the only global manufacturer that covers a full range of reciprocating compressor technologies and services. Its customised and modularised compressor systems are used in the chemical/petrochemical, gas transport & storage, hydrogen mobility & energy and industrial gas sectors as well as for applications in refinery and gas gathering & processing. Since 1844, its passionate, customer-oriented and solution-driven workforce has set the benchmark in the gas compression industry. The group employs around 3,000 people and has its own subsidiaries in 21 countries and representations in more than 80. Burckhardt Compression Holding AG has been listed on the Swiss Stock Exchange since June 2006.
Reporting completely repositioned. Content, communications media and channels orchestrated. New communication system developed: effective multi-year concept with online report, company portrait and legal report (PDF). Strategy: consulting and conception. Content: content policy for company portrait including theme setting, editorial planning and content creation. Online report: project canvas, audience analysis, customer journey, search-engine-optimised content, UX/UI process, quick report and chart generator, web development. Legal report: comprehensive report for analysts and an audience of interested stakeholders. Images: picture editors, photo briefings and shoots. Videography: entire production including concept, directions and post-production. One-stop shop for entire production.
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