Online annual report replaces print edition.
As part of its endeavours to trim its communications portfolio to the future, energy services company ewl recently asked us to help it reposition its customer magazine. The goal was to transform the existing print annual report into a digital world. Linkgroup supported ewl through the process on a strategic, conceptual and operational level. The online first solution, geared systematically to the needs of users and the company’s communications objectives, provides information and builds image simultaneously.
ewl energie wasser luzern is a Lucerne-based energy services company that operates in Central Switzerland. Its environmentally and economically sustainable offering spans electricity, natural gas, heat, water, telecoms, energy services and electrical installations.
Source of rapid information. Dynamic elements attract attention. Enriched media: short report for those in a hurry; diagram generator. Increased user frequency on corporate website. Print-optimised PDFs on the web. Digital printing for even the smallest runs.
“Our goal was to transform our existing annual report from the printed version into a digital world. Linkgroup supported ewl professionally and expertly through this process on both a strategic and operational level. The new concept paints a picture of the past financial year in words, figures and images, giving a comprehensive insight into the rich and varied world of an energy company. We’re very satisfied with the results.”