Peak reporting experience
As part of a comprehensive redesign of the Titlis Bergbahnen brand, the company’s annual report, and an AGM invitation incorporating a short report, have also been given a new, fresh look. The reporting has been revised and optimised to appeal to the relevant audience with a combination of facts and emotion.
“We were impressed by Linkgroup’s consulting services, well thoughtout concept and professional implementation. When we embarked on the production of our annual report, we were looking for a reliable partner who could support us in all areas and offer a high level of vertical integration. That’s why we chose an experienced company with a proven track record.”
Client’s wish
Following the launch of its rebranding initiative, Titlis Bergbahnen wanted its modernised brand identity to also be reflected in its reporting. Linkgroup was commissioned to apply the new CI/CD to the company’s reports and refine it to create a distinct brand identity. The company also wanted a new storytelling content approach geared specifically to its target audiences, with Linkgroup serving as a one-stop shop to streamline processes and reduce interfaces.
Solution
Thanks to an emotional storytelling approach and a modern design, content is now not only informative, but also visually appealing and memorable. Even the title, Numbers 2022/23, conveys the new corporate identity and provides a unique and holistic complement to the key words behind the new brand identity. The impressive new annual report, prepared as a smart web PDF in landscape format, features improved screen readability and interactive, intuitive navigation. The clear, modern layout combines the tradition of Titlis Bergbahnen with the present. The new image is rounded off by an invitation to the annual general meeting incorporating a short report in the same design.
Process
Linkgroup worked closely with Titlis Bergbahnen to analyse its previous reporting. On this basis, Linkgroup developed a new content policy with stronger and more incisive storytelling across the board. The sustainability section was integrated more closely into the report. In response to changing reader behaviour and to make the experience more enjoyable, pages were given a more inviting and relaxed visual design, with text broken up by large images and graphic elements. Different journalistic storytelling formats provide additional variety and entertainment and create a dynamic narrative structure, bringing the topics covered by the report to life and making them more tangible.
Client
Bergbahnen Engelberg-Trübsee-Titlis AG, BET (also marketed as Titlis Bergbahnen or Titlis Mountain Railways), is a Swiss transport and tourism company operating primarily in the Engelberg, Trübsee, Joch Pass and Titlis area. The company owns the mountain railways and cableways, two hotels, the Titlis Report and a number of restaurants. It employs around 400 people in summer and winter. Bergbahnen Engelberg-Trübsee-Titlis AG is listed on the SIX Swiss Exchange.
Products
- Statutory report as an interactive smart web PDF
- AGM invitation incorporating a short report
Website
Mehr Informationen
Tamara Frey
Project management/consulting
T +41 44 268 12 60
tamara.frey@linkgroup.ch
Julia Kliewer
Deputy manager content
T +41 44 268 12 28
julia.kliewer@linkgroup.ch
Carmen Blessing
Head of creation/design
T +41 44 268 12 49
carmen.blessing@linkgroup.ch
Janosch Vögeli
Head of media production
T +41 44 268 12 77
janosch.voegeli@linkgroup.ch
Othmar Krienbühl
Partner
T +41 44 268 12 62
M +41 79 430 11 91
othmar.krienbuehl@linkgroup.ch
