“For the redesign of Burckhardt Compression’s annual report and company portraits, we were looking for a one-stop shop with many years of experience and relevant references. We were impressed by Linkgroup’s work across the board from the concept and design all the way through to cross-media production. Despite tight deadlines, the final product went to press on time – not least thanks to the professionalism and outstanding commitment of the Linkgroup team.”
2023 Annual Report Rating: the winners
Overall winner of the 2023 Swiss Annual Report Rating is Swiss Post, followed by Geberit and Sika in second and third place. We’re delighted to have been involved in multiple top-rated reports.
The Swiss Annual Report Rating is a rendezvous for the communications industry. Around 180 people accepted the HarbourClub’s invitation to the SIX ConventionPoint on Thursday. They represented a large proportion of the 236 companies that submitted their reports for this year’s competition. The evaluation covered the reports of all companies that were represented in the Swiss Performance Index SPI as of the end of 2022, as well as other companies headquartered in Switzerland, some of which are not listed. Nine of the companies were taking part in the annual report rating for the first time. The reports were assessed by several panels: a value reporting panel, a design panel and a final panel. Another expert panel assessed the textual design of the twelve overall best reports.
Three worthy winners
One of the impressive things about Swiss Post, the overall winner, is its stringent brand communication, both in financial reporting and across all media. “This is something that not only I as a designer sensed, but all the other panel members as well,” said Anna-Pia Link, Head of UX/UI Design at Linkgroup AG, in her laudatory speech. Geberit was once again able to preserve the high standard of reporting that it has maintained for years, and in certain areas was even able to take it further. “The content is appealing for readers,” said Arun Vasudevan, BA UZH Research and Teaching Assistant, praising the second-placed company.
Sika also top for language
Sika made it onto the podium for the second time in a row with third place. The company was able to withstand the pressure after its first place in 2022. “The online report is crisp, the print version coherent. Many nice details stand out,” commented Eva Bachmann and Susanne Loacker, lecturers at the ZHAW Institute of Applied Media Studies (IAM). Global operator Sika also made it onto the podium in the text category, taking second place, in particular for the multifaceted presentation of the core messages in the online report and the many perspectives contributed by people in different positions around the world.
This year too we’re delighted to have been able to provide consulting, conceptual and implementation support to companies whose reporting ranked among the top three. Here’s an overview of the other best-placed companies:
Top three annual reports overall rated by the final panel
1st place: Swiss Post
2nd place: Geberit
3rd place: Sika
Design (Online and Print) category
1st place: Migros
2nd place: Banque Pictet
2nd place: Dottikon ES Holding
3rd place: Allreal
Value Reporting category
1st place: Sika
2nd place: Clariant
3rd place: SGS
Biggest climbers of the year
Design: Burckhardt Compression
Value Reporting: Interroll
Text category
Swiss Post
All the results of the Swiss Annual Report Rating can be accessed online. In addition to the current ranking in the Value Reporting, Design and Text categories, the ratings of previous years are also available for download. All annual reports are also available as PDF files – all in all a library of more than 1,000 annual reports.
For the first time, artificial intelligence was used in the rating process. The value reporting panel used a ChatGPT-based tool (ChatPDF) to find relevant information for the value reporting criteria and the necessary analysis of the companies’ reports and websites. To be able to compare human and machine skills in finding information, the information was manually researched and documented in parallel by the members of the panel. The rating scores themselves, on the other hand, were awarded exclusively by the panel members. In a survey, the panel members rated the use of AI with only 2.6 out of 5.0 points.
Speciality: Financial Publishing
Our Financial Publishing service package is aimed at listed and non-listed companies that see the value of professional financial and sustainability reporting. Our clients benefit from our cross-media capabilities and deep vertical integration, all on a one-stop basis. We can provide you with advice and support on cross-media communications strategies and developing content. We also make sure that content is orchestrated properly across channels. We provide you with web-based publishing systems to make the publishing process effective and efficient. Our clientele includes many well-known organisations.
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References
More information
Christian Schwander
Partner
T +41 44 268 12 05
M +41 79 420 19 53
christian.schwander @ linkgroup.ch
Dario Caprarese
Partner
T +41 44 515 94 81
M +41 79 541 26 40
dario.caprarese @ linkgroup.ch