A company moves its communications into the future.


HIAG Immobilien Schweiz AG wants its reporting to place a clear focus on the added value of the content for the reader and communicate HIAG’s business model in a tangible and understandable way. The online report has to be in the lead, but this channel requires focused content. In addition, they wanted to develop a new communication tool with a useful life over the entire financial year in the form of a company portrait with a focus on editorial/storytelling and supplementary key figures. Both media were to be linked, with each specifically geared to the medium in question. Linkgroup provides one-stop services with a high degree of vertical integration to support and relieve the burden on the communications team at HIAG.


HIAG is a leading Swiss developer of former industrial sites in attractive locations. Its real estate portfolio is broadly diversified in terms of both geography and use. HIAG owns sites at around 44 locations with a total land area of 2.5 million square metres. HIAG currently manages an extensive real estate portfolio with a total value of CHF 1.93 billion. In the 2022 financial year, HIAG achieved its best result since its IPO in 2014. The company employs 68 people (2022) at its three offices in Basel, Zurich and Geneva.

Special features

Online first: digitalisation of reporting, online in focus, print complementary.
“Reduce to the max”: clear and precise multi-year approach with three media: online report, company portrait and legal report (PDF).
Strategy: consulting and conception.
Content: Content policy for new company portrait (print) as year-round medium, editorial planning, implementation.
Design: implementation of new corporate design, illustrations and infographics.
Microsite: Project Canvas, audience analysis, customer journey, search-engine-optimised content, UX/UI process, quick report and chart generator, web development. Smart web PDF: Landscape format for optimum screen readability, interactive table of contents, animations, print on demand. One-stop shop for entire production.

We guide and support you all the way from analysis and strategy to developing and delivering your project.

“In producing our Annual Report, we rely on everyone involved delivering reliably and on time. Linkgroup acted as a one-stop shop for the overall production of our new online report and the development and production of our company portrait. Their approach was structured and efficient. We also greatly appreciated the flexibility and dedication of Linkgroup staff.” 

Laura Roth
Communication Manager HIAG, Zürich