A new concept for reporting – online & print.


Valiant wanted to realign its reporting. The new concept aimed to strengthen the Valiant brand and support Valiant in promoting its positioning as a nationwide retail and SME bank that only operates in Switzerland. The multi-annual concept needed to incorporate the bank’s vision, strategy and mission statement. It had to be flexible so that a newly selected slogan could be used each year, and it had to function in print as well as in the digital version. Linkgroup was the clear winner in a multi-stage tendering procedure, and as a one-stop shop is able to provide all the necessary services in-house.


Valiant is an independent Swiss provider of financial services. Valiant exclusively operates in Switzerland, where it offers private customers and SMEs a comprehensive and easy-to-understand range of services in all financial matters. Valiant operates 94 branches and is locally anchored in the following 13 cantons: Aargau, Basel-Landschaft, Basel-Stadt, Bern, Freiburg, Jura, Luzern, Neuenburg, Solothurn, St. Gallen, Waadt, Zug and Zürich. Thanks to its innovative digital services, the bank is also present throughout Switzerland. Valiant has total assets of 29.9 billion Swiss francs and more than 1,000 employees, including 80 trainees.

Special features

Multi-annual concept with annual slogan. Persuasive solution thanks to creativity, originality and clarity. Innovative online solution that offers plenty of added value: strategy-anchored stories, video messages, interactive quick report and chart tool.

Annual report online

“We wanted to realign our financial and sustainability reporting. Linkgroup was the clear winner in a multi-stage tendering procedure. The agency developed a multi-annual concept that incorporated Valiant’s vision, positioning and strategy. The concept impressed us because it concentrated on the essentials, was clear and original, and successfully integrated the online solution. With Linkgroup, we opted for a highly professional partner that provided excellent consulting as well as supplying the services we wanted integrally and in-house. Our collaboration with them is very efficient, and extremely pleasant at every level of work.”

Beat Michel-Risse
General Secretary of Valiant Holding AG, Berne