Corporate website and integrated online annual report.

Task

Warteck Invest realigns its reporting and the associated media every three years. When it came to the current relaunch, Warteck Invest pursued an online-first solution. The intention was to develop a new corporate website at the same time. As a result of integration, the real estate company endeavoured to simplify maintenance of its web content. As in recent years, Linkgroup was also responsible on this occasion for concept, design and efficient implementation of the reporting, as well as for the new website.

Client

Warteck Invest is one of Switzerland’s major real estate companies. It has its origins in the former Warteck brewery, which was founded in Basel in 1856. The properties have been separate from the brewery business since 1988, and duly form an independent entity within Warteck Invest. The company is listed in the real estate segment of the SIX Swiss Exchange. Warteck Invest can therefore boast the longest track record of all the real estate companies that are listed in Switzerland. Its properties are spread over 11 cantons. The geographical focus is on the sought-after economic areas of Basel and Zürich.

Special features

Parallel project: online-first solution for reporting and new corporate website. Uniform visual presence on the net. Target group-oriented user experience for the online annual report. Increased efficiency when maintaining web content thanks to integrated solution.

“We realign our reporting and the associated media, in each case at three-yearly intervals. This time, we effectively pursued an online-first solution. In addition, we simultaneously launched a new corporate website. When it came to executing these two projects, we were able throughout the entire value-added chain to benefit from Linkgroup’s expert knowledge, its wide-ranging experience and the considerable depth of its in-house production. The new online annual report that is integrated into the corporate website offers a modern and target-group-oriented user experience. At the same time, this integration has made it much easier to maintain the content on the web. Once again, Linkgroup was responsible for the conception, design and production of our reporting and the new website. We greatly appreciate our collaboration with them.”

Daniel Petitjean
CEO of Warteck Invest AG, Basel