Relaunched annual report.

Task

Swissquote wanted modern reporting expressing the courage to innovate and a distinctive look and feel to distinguish it from other financial services providers. An online-first strategy was used to create the ideal combination of digital and print, with a comprehensive online report and an integrated quick report giving consumers in a hurry key facts and figures in only 90 seconds – in striking Swissquote style.

Client

Swissquote Group Holding AG is a Swiss financial services company specialising in online trading based in Gland, Canton Vaud. The group employs more than 600 people, and with 309,000-plus customers and over CHF 24 billion in customer assets the pure online bank leads this segment of the market in Switzerland. Swissquote is known for its innovation, from robo-advisory (artificial intelligence) and portfolio optimisation to trading in cryptocurrencies.

Special features

Thematic focus on decisionmaking. Exciting contributions from internationally renowned brain researcher Professor Gerhard Roth lighten up the new appearance. Video, animated graphic, interview. Rebranding, typography, illustrations and more.

Annual report online

“As the leading online bank in Switzerland, we wanted to completely redesign our annual report. The self-conception of Swissquote should also manifest itself in the reporting with a fresh appearance. Linkgroup advised us purposefully in all phases of the project and did first-class work in terms of content and concept. Despite the geographical distance, our core team was closely managed by Linkgroup’s project leader, and we thus had a single point of contact for all online and print publications. As an agency, Linkgroup has always provided the conceptual and visual ‘brackets’, while always responding to our concerns. This was extremely important to us during the implementation phase and was one of the keys that led to the successful project.”

Yvan Cardenas
CFO of Swissquote Group Holding AG, Gland (Canton of Vaud)