Digital reloaded: history meets modernity
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Linkgroup designed a modern and authentic website for Zürcher Freilager AG, focusing on sustainability and the real estate company’s 100th anniversary. The Storyblok CMS guarantees ease of use as well as flexible and cost-effective maintenance.
“We’re very satisfied with our new website. It’s a harmonious and holistic interplay of corporate identity and visual presentation. It has the authentic look and feel of our organisation, with a great overall appearance and user experience on both mobile and desktop devices. The easy-to-use CMS keeps us flexible and optimally positioned for the near future.”
Client’s wish
Zürcher Freilager AG’s website no longer cut it in terms of technology or appearance. So they asked us to create a modern, future-proof website that reflected the company’s agile, innovative and responsible mentality. Sustainability, a component of both the company’s strategy and its operations, was to be reflected accordingly on the new corporate website. Another objective was to present information in a clear and well-organised way: users should be able to quickly and easily understand who Zürcher Freilager AG are and what their services are.
Solution
The new corporate website serves as a contemporary digital business card for Zürcher Freilager AG and offers relevant and topical content that adds value. The information architecture was honed to make sure the website is well-structured and clearly presented. The company’s business focus and strategy, as well as its two sites, Freilager Zurich and Embraport, are clearly emphasised. The strapline “room for more” is skilfully brought into focus and the new brand is strengthened overall. One hundred years of history were celebrated digitally as a special visual highlight in the anniversary year 2023, and from 2024 are housed under a separate menu sub-item. The history of the company is brought to life through scrollytelling. On the technical side, the use of the modern Storyblok content management system offers ease of use and enables flexible and cost-effective maintenance for the client, even if additional programming is added to meet customer requirements.
Process
The corporate website was based on the Embraport website previously created by Linkgroup. Components that had already been developed could be integrated, allowing synergies to be utilised. Steps in the project included the creation of a project canvas, a content inventory, wireframes and design mood boards to achieve the desired goals, all in close dialogue with the client. Collaboration in an interdisciplinary team with external stakeholders presented a particular challenge, which was overcome thanks to the high level of commitment shown by everyone involved. The end result is a website with eye-catching typography, generous use of images, dynamic animation transitions, attractive, concise content and a clear information architecture.
Client
Zürcher Freilager AG is a company specialising in property investment and development. It focuses on managing converted sites as well as storage and logistics areas, developing real estate projects and building and optimising real estate services. The portfolio consists of the Freilager Zurich development in Zurich Albisrieden and the Embraport logistics site in Embrach. Both properties are managed directly on site by Zürcher Freilager AG. The responsible use of natural resources is one of the fundamental values of the company’s philosophy. Zürcher Freilager AG therefore gears the management of its portfolio to its entire life cycle. It also builds ESG criteria into all its decisions and investments.
Products
Corporate website Zürcher Freilager AG
Corporate website Embraport
Website
More information
Anton Ackermann
Product owner
T +41 44 268 12 40
anton.ackermann@linkgroup.ch
Christian Schwander
Partner
T +41 44 268 12 05
M +41 79 420 19 53
christian.schwander@linkgroup.ch
Vladislava Savic
UX/UI designer
T +41 44 268 12 65
vladislava.savic@linkgroup.ch
Anna-Pia Link
Head of UX/UI design
T +41 44 268 12 35
anna-pia.link@linkgroup.ch
