New online report complements print.

Task

Linkgroup produced an integrated report for Lafarge Holcim in both online and print form. The newly orchestrated online report underpins reporting on the company’s business and strategy with exciting storytelling, video sequences, interviews, key figures and more interactive added value. A new acquisition is presented, and in combination with social media is communicated concisely to all the relevant stakeholders. The fresh design together with impactful images from the world of LafargeHolcim perfectly rounds off the overall reporting package.

Client

As the world’s global leader in building solutions, LafargeHolcim is reinventing how the world builds to make it greener and smarter for all. On its way to becoming a net zero company, LafargeHolcim offers global solutions such as climate-friedly concrete, enabling carbon-neutral construction. With its circular business model, the company is a global leader in recycling waste as a source of energy and raw materials. Innovation and digitalisation are at the core of the company’s strategy, with more than half of its R&D projects dedicated to greener solutions. LafargeHolcim’s 70,000 employees are committed to improving quality of life across more than 70 markets through its four business segments: Cement, Ready-Mix Concrete, Aggregates and Solutions & Products.

Special features

Integrated reporting: the business model and the focus on sustainability appeal to additional target groups. New online concept. Storytelling in combination with various multimedia experiences. Strengthening of the strategy and the brand. Integration of sustainability. Video interview with CEO. Animated graphics and illustrations. Integration of social media.

“The collaboration with Linkgroup was very professional, constructive and highly responsive, even throughout intense times. The project management and the respective roles and responsibilities worked seamlessly, which is key for such a project in a global environment. Our top management wanted, in addition to print, to communicate our key reporting messages to our stakeholders in a more dynamic and multi-media way. Feedback from management has been uniformly positive, with the Board calling the new  version a ‘quantum leap’ forward. We are very grateful to Linkgroup for helping us to bring it to life.”

Jonathan Tin
Head of Corporate Reporting LafargeHolcim Ltd, Zug