“We wanted to relaunch the Fundamenta Real Estate annual report on an online-first basis. Linkgroup delivered to our fullest satisfaction. On the basis of our corporate strategy they did a comprehensive analysis and formulated a persuasive approach for online and print media. In close collaboration with us and with the help of their PublishingSuite® platform, the experts at Linkgroup were able to deliver the online report, the printed annual report and a short portrait on schedule. In delivering the project across media, we benefited from Linkgroup’s rich experience, holistic expertise and deep vertical integration along the entire value chain.”
Online and print reporting, redesign.
Task
Fundamenta Real Estate AG wanted to mark the successful execution of its corporate strategy by completely reworking the look and feel of its reporting. The idea was to present the previous content in a more clearly structured, user- and reader-friendly form. A key requirement was to consistently gear both the online and offline channels to the relevant audiences and, by way of an additional benefit, to add value for marketing. A clear goal was to deploy a publishing system to maximise efficiency and process security, especially in the financial report.
Client
Fundamenta Real Estate AG acquires, develops and holds residential property, focusing on the medium rent segment in German-speaking Switzerland. Its active, holistic management approach is designed to generate and maintain sustained value for its investors. Fundamenta Group was delegated responsibility for the project by Fundamenta Real Estate.
Special features
One-stop services: Online first strategy, print for different audiences, centralised project management. Multi-year content concept, 3-year thematic focus, content development. Fresh look and feel with distinct redesign, pared down graphical language and infographics for people in a hurry. Short report used as a value-adding marketing medium. Publishing system to maximise flexibility, security and process efficiency. Second biggest climber of the year in the 2020 Swiss Annual Report Rating.
Annual report online
More information
Deni Lechmann
Head of project management/consulting
T +41 44 268 12 50
deni.lechmann@linkgroup.ch
Adrian Widmer
Head of web development
T +41 44 268 12 67
adrian.widmer@linkgroup.ch
Othmar Krienbühl
Partner
T +41 44 268 12 62
M +41 79 430 11 91
othmar.krienbuehl@linkgroup.ch
