Anniversary magazine and annual report.
To mark the company’s 175th anniversary, Lindt & Sprüngli wanted to publish a very special magazine with its annual report. The idea was to celebrate not only the history and achievements, but also the economic significance of the company. The result was a publication drawing many things together and showing the people behind them: past and future, raw materials and finished products, passion and innovation. With attractive illustrations, exciting interviews, reportage, background reports and many interesting facts about the group, it’s a compelling invitation to explore the fascinating world of Lindt & Sprüngli. Linkgroup served as a one-stop shop to develop the two media in close collaboration with the customer and produce them on an integrated basis.
Lindt & Sprüngli is a Swiss chocolate manufacturer, headquartered in Kilchberg on Lake Zurich and operating across the world. With 14,500 employees and 28 subsidiaries, the group is present in more than 120 countries, generating around 4.5 billion in sales in 2020. Over the course of its 175-year history the company has evolved from a local Swiss chocolate producer to a leading global corporation.
Passion, Creation, Vision, Emotion: a single content strategy for all markets. Content marketing and editorial design combined. Highly diverse content consolidated, structured and designed. Ceremonious gold for the annual report. Anniversary magazine and annual report packaged as a set. Sent to select audiences.