Relaunch of Chronik.

Task

Geberit has a policy of audience-oriented communication at all levels. For many years it has done its annual reporting on an online-first basis. The online channel contains all the information required for an annual report, enriched with videos, graphics and photos related to the year’s highlights. Accompanying this is a print publication called Chronik, a handy short report, and Facts & Figures in postcard format. Linkgroup is responsible for the design concept and implementation of Chronik, as well as for the redesign of Facts & Figures.

Client

Geberit Group operates globally and leads the European sanitary technology market. With a very strong local presence in most European countries, Geberit can unique added value when it comes to sanitary technology and bathroom ceramics. Its manufacturing capacity spans 29 production plants, six of which are overseas. The group is headquartered in Rapperswil-Jona, Switzerland. In 2020 Geberit generated net sales of CHF 3.0 billion with around 12,000 employees in some 50 countries. Geberit shares are listed on the SIX Swiss Exchange, and since 2012 have been a component of the SMI (Swiss Market Index).

Special features

Audience-oriented communications for reporting. Redesigned Chronik image publication. Magazine-like publication in paperback book format, with highlights of the financial year, a look behind the scenes and many pictures, as well as figures on the reporting period. Collaboration going back many years to the IPO in 1999.

“We’ve been working with Linkgroup since our IPO in 1999. They give us active advice at all stages of the process, and the way they implement is structured and efficient. We like their practical approach to communications design and the fact that they avoid art for art’s sake: they work within the framework of our corporate design to develop solutions for our stakeholders that have an impact and a concrete benefit. Another of Linkgroup’s strengths as a one-stop shop that particularly benefits Geberit is their extraordinarily deep vertical integration and process security.”

Christoph Abt
Global Editor Corporate Communications Geberit International AG, Rapperswil-Jona (Canton of St Gallen)