User experience
is decisive
The less you feel it, the better it is: the user experience. Although it takes place in the background, it’s the key to the success of any digital application. Whether you’re creating a microsite, corporate website, themed or service portal, the ultimate goal is always a seamless, intuitive and user-centred experience. We work with you to develop the best possible solution for your product.
Users at the centre
User experience design is about users and their needs: Who are the people who visit your website? Why did they end up there and what do they want to find out? But, of course, it’s also about your goals. What content do you want to offer visitors and how should they be guided through the application? We work closely with you to find answers to these and many other questions.
You know your audience best, so when it comes to developing a digital application you’re practically part of the team. To ultimately ensure a smooth user journey, we take the following steps to work our way towards the goal:
- Analysis and surveys
- Workshops
- Personas
- User stories
- Information architecture
- Navigation concept
- Wireframes
- Testing and review
Seamless transition to user interface design
The transition from conceptual to graphic design is a smooth one. We use wireframes to determine the components needed for individual pages or formulate use cases to be able to talk about structure, interaction and the required content. That helps make the right decisions. Together, we use mood boards to determine the direction the design of your website or app should take. Our UX/UI designers have the expertise to ensure compelling results on the entire range of devices.
Common understanding of the project
The Open Project Framework is a system we’ve developed to give us a comprehensive, common picture of your digital project. Using a set of cards, we divide the potential service packages into five project phases and determine with you which services are part of the project and which will be delivered by us. Based on these insights, we prepare a quote and a schedule for your project. This approach ensures the greatest possible transparency and efficiency.
“Rethinking structures and preparing them for specific target audiences is an exciting challenge. It’s wonderful when this combines with the design to create a great digital product.”
Anna-Pia Link
Head of UX/UI Design
20
OpenProject framework workshops
15
Corporate websites a year
>280
Miro boards
“Working with Linkgroup to create our three new websites was a positive experience. Together, we not only created a new web presence, but also optimised the House of Real Estate approach as a digital experience.”
Monika Keusch
Corporate Communications of Fundamenta Group (Schweiz) AG, Zug