Content creation:
your message,
our craft
If you’re looking for content that goes beyond conventional storytelling and whose every line appeals to your target audiences, you’ve come to the right place. We combine journalistic precision with creative narration. Whether we’re writing for magazines, specialist publications, websites, blogs or social media, we adapt our style and approach to the relevant media, think across media and make skilful use of moving images to create dynamic content that compels and inspires.
The heart of any communications strategy
Organisations often underestimate what it takes to create and fill content. But communication channels can only realise their full potential if they’re continuously fed with meaningful content relevant to your target audience. We support you with creating and publishing content with an impact. Professional and search-engine-optimised content ensures a consistent tone of voice and high-quality material that will boost the image and credibility of your brand. We do analysis, strategy formulation, editorial planning, copywriting and videos in-house. We can draw on the support of a network of select experts to provide high-end photography and extra-special illustrations.
“The essence of producing unique copy is curiosity, creativity, in-depth research and a feel for people. A pinch of originality and a touch of emotional appeal guarantee that your texts will be remembered for a long time.”
Monika Mingot
Head of Content
Channel-optimised language
Content is only good when it gets read and makes an impression. We help you structure material for a wide range of different channels. We’re in our element when it comes to optimising language and style for specific channels and audiences. We prepare search-engine-optimised content for websites so that your messages can be found. We always write with a view to maximising time on site. UX writing also plays a role in this: We formulate clear and comprehensible copy for the digital world to encourage user interaction and increase user-friendliness.
In-house proofreading service
We check your texts for spelling, grammar and typography, and if desired to ensure linguistic and stylistic consistency as well – plus compliance with your corporate terminology. Our highly experienced in-house staff proofread texts in six languages: German, English, French, Italian, Spanish and Russian.
82
Interviews per year
3
Average number of text versions up to the final article
1600
Characters per editorial
“Among other things, our BENEVITA app is a very important communications instrument covering the key areas of health. Especially when it comes to the quiz and the video challenges, it’s about getting across knowledge, storytelling and harnessing users’ intrinsic motivation. Linkgroup gives us comprehensive advice and from the outset has impressed us with an appealing style of writing that’s close to our customers. The content team always manages to produce relevant and informative content and present it skilfully.”
Delia Zita
Product Owner of Benevita of SWICA Healthcare Organisation, Winterthur