Strategy and
concept: the plan
that leads to
the destination
If you want effective communications, you need a clear strategy that defines the direction of travel and serves as the basis for viable concepts – the foundation that allows your organisation to communicate clearly with all its stakeholders. Our solutions are pragmatic, distinctive and creative, drawing on the strengths of different channels and media to lend power to your brand.
Strategy: mapping out the journey
Every organisation pursues defined objectives, for example consolidating and expanding its market position, maximising profits or growing its customer base. But it also includes being an attractive employer, maintaining a positive brand image and being perceived as a responsible company. All these topics are the subject of communications and have to be carefully planned. We get your chosen topics moving in the right direction with a well-thought-out communications strategy. Our capabilities include analysing, advising and developing a strategy optimised for your audience, as well as creating relevant content and managing channels.
“Our service packages for corporate and financial communications are customised to the needs of stakeholders. They follow a holistic approach combining consulting, conception, content creation, design and cross-media production modules.”
Othmar Krienbühl
Partner
Concept: concrete planning
Which measures suit your company and your industry? What matches your values and goals? And last but not least, how do you find the right level of activity? On the basis of your strategy, we help you create a communications concept geared to your target audiences. We work with you to develop a common storyline so that your messages are received by the right people in the way you want them to be.
We provide comprehensive advice and help you develop communications and content strategies as well as create the content itself. We also make sure that content is orchestrated properly across channels.
“We wanted to realign our reporting. Linkgroup won the tender by developing a new cross-media concept reflecting the Jungfrau railway’s positioning and strategy. We chose Linkgroup because they were a highly qualified service provider with an integrated offering. We’re supported by an expert project team that’s full of ideas, highly agile and extremely responsive. Linkgroup’s in-house capabilities and the Publishing Suite® system have also made implementation considerably more efficient. Working with them is very pleasant and a lot of fun!”
Nadine Gehri
Head of the Executive Secretariat of Jungfraubahn Holding AG, Interlaken
Knowing what we’re dealing with
We want to get to know you to understand your organisation’s communication needs. When developing your strategy and concept, we need to take a whole variety of factors into account, including the size of your company, the market environment, your corporate culture and history as well as your tone of voice. We work with you in customised workshops to find ways of optimally positioning your brand by effectively communicating your messages to the public.