Good design
is individual
Our aim is to create a design that gets your message across effectively. It’s our belief that good design should be individual, aesthetically appealing and well-thought-out. Only then can it fulfil its function and systematically reinforce your communications. This applies equally to high-quality print publications and intuitive digital applications.
Communications design
We see design as a precise and pragmatic discipline that makes content both aesthetically appealing and effective. We make targeted use of images, typography, colour and infographics to make sure your content gets the attention it deserves.
Our team consists of specialists in graphic, editorial and UX/UI design who work together effectively across disciplines. They maximise the results by working closely with you and our content team.
Publications
Whether it’s an employee or customer magazine, an annual report or an image brochure, every publication has a specific communications goal. The design has a significant influence on the way it’s perceived. Each individually developed concept is designed to provide orientation and systematically guide the reader through the publication. Design sets the mood, making a publication individual and recognisable, using high-quality images, appropriate typography or special graphics to make sure it reinforces your brand and leaves a lasting impression on your target audience.
“You don’t get a second chance to make a first impression. Attractive professional design arouses interest and immediately builds trust. This creates positive emotional connections.”
Nicole Maak
Head of Design
Digital applications
What really counts when it comes to designing websites, apps, themed portals and other digital objects is user experience. We use targeted visual accents to draw attention to where there’s something to discover. It’s design that brings your brand to life and translates it into the digital world, with images, illustrations, animations or moving images on devices from smartphones and tablets to desktops.
“We wanted our magazine ‘La vita è bella’ to give the brand a consistently recognisable voice. We also wanted it to be a promotional vehicle for our wine and hospitality business. The magazine is a success and has got a very good response from readers. With Linkgroup, we managed to hire an agency with a wealth of know-how in editorial design. Collaboration with their team is highly professional and we feel their passion.”
Nicole Rüsch
Creation and Communications Executive of Bindella AG, Zurich