Corporate website, reporting, rebranding.

Task

Swiss Prime Site wanted to bring together its group companies on a multifunctional corporate website. The idea was to consolidate content and structure it optimally in a user-friendly information architecture, including a new navigation concept. Other objectives included a high degree of automation and maximum integration. An important priority for Swiss Prime Site was to procure as many services as possible in connection with the website and reporting on a one-stop basis and at the same time carry out a rebranding exercise.

Client

Swiss Prime Site is Switzerland’s leading stock-exchange-listed real estate company. Its business spans the entire property life cycle from acquisition, development, conversion and delivery to management, own use and letting. Members of the Swiss Prime Site group are Swiss Prime Site Immobilien, Wincasa, Jelmoli and Swiss Prime Site Solutions.

Special features

One-stop shop: Corporate website, integrated reporting – online first with print media on a targeted basis. Seamless implementation of rebranding exercise. Multifunctional corporate website for real estate marketing, automation for media releases. Integrated themed portal and module for reporting, storytelling. One CMS for the entire range of digital communications.

Website

“We chose Linkgroup because we wanted to work with a professional and reliable partner that was already established in the market, as well as being optimally networked. It was also very important to us to obtain as many services as possible from the same source when it came to reporting, the corporate website and digital communication. This enabled us to experience a huge improvement in terms of efficiency, and it also increased the degree of flexibility within our processes. We greatly benefit from the fact that Linkgroup has proved to be a first-class associate and one-stop shop – from concept development to design, including a rebranding, and integral implementation.”

Markus Waeber
Head of Group Investor Relations & Communications of Swiss Prime Site AG, Zurich
Mladen Tomic
Head of Group Communications of Swiss Prime Site AG, Zurich