Cross-media strategy for annual reporting.


A meeting was held to present the concept and come up with ideas for how to rethink Sika’s annual reporting – the annual report, the sustainability report, the yearly magazine and presentation on the web – while maintaining it at the accustomed high level. Linkgroup developed a cross-media content strategy and a creative concept for all vehicles as well as productively implementing the relevant applications. Sika reaped the benefits of our integrated in-house solutions spanning the concept, content creation and design all the way to production.


Sika is a speciality chemicals company with a leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing and protecting in the building sector and motor vehicle industry. Sika has subsidiaries in 101 countries around the world and manufactures in over 300 factories. Its 27,000-plus employees generated annual sales of CHF 9.3 billion in 2021.

Special features

Cross-media strategy with significantly improved publications. Annual motto and focus topic. Enhanced value reporting. Enrichment strategy: re-using content. Smart online annual report with Quick Report, interactive key figures and CEO video. Repositioned yearly magazine. Publication with long half-life and short report in one. Creative infographics.

Online annual report

“This was the first time we had developed and published our annual reporting including both an annual and a sustainability report. Linkgroup gave us perfect, comprehensive support. Their rich experience and our knowledge were a great match, and we were able to make clear progress in terms of value reporting. We were particularly impressed by Linkgroup’s proposal for a cross-media strategy encompassing significantly improved publication on the corporate website, an online annual report and quick report, a CEO video, social media and a rethink of our report as a magazine. The fact that Linkgroup offers in-house services spanning everything from the concept, content creation and design to implementation made things more efficient for Sika.”

Dominik Slappnig
Head Corporate Communications & Investor Relations at Sika AG, Baar ZG