Heart of the new design: website.


Immobilien Börse AG commissioned Linkgroup to comprehensively relaunch its visual identity. The heart of this new identity is the new website. The information architecture is uncompromisingly geared to users, with intuitive navigation. Developed with Craft CMS (back end) and Vue.js (front end), the site is fascinating from a technological point of view. The existing real estate management software Immomig was linked to the CMS via an interface. The customer can manage its portfolio of more than 1,000 properties as accustomed with the existing software, with properties dynamically presented on the new site without any additional work. A wide range of filter options, a clear map display and a fully integrated search subscription function lead quickly and easily to the right property. A financing reckoner was also developed that calculates affordability. The resulting enquiries are forwarded to the real estate company on an automated basis. For added efficiency, the company’s entire forms were also linked directly to the CRM.


Established in 2013, Immobilienbörse AG is an owner-managed company specialising in real estate transactions. The business has developed dynamically in the last few years and now employs around 70 people. Set up as a centre of competence, it supports private and business customers with a varied range of customised services. The business model is built on a professional sales organisation with a sales management team present throughout Switzerland, a real estate management unit with numerous experts in Lucerne, and the company’s own eduQua-certified academy.  

Special features

Automation and integration the goal. CMS/CRM links: Immomig real estate software, all company forms, search subscription function. Financing reckoner for calculating affordability. News magazine area. Fluid implementation of corporate design. Dynamic further development of site. 

“Immobilien Börse has come a long way in recent years. So it was time for a new corporate identity that does justice to my company. In Linkgroup we’ve found an agency that was able to guide us expertly through this rebranding process and which has a proven track record of successful implementation. We’re very satisfied with the result, and particular with the new corporate website.”

Arsim Mehmeti
CEO, Immobilien Börse AG