Journal

Interesting information from the world of publishing and communications, plus selected reference projects

Testimonials

Internal communication on all channels

Migros Fachmarkt AG

Items

  • Magazine (print)
  • Image publication
  • Magazine (online)
  • Intranet­
  • Linkmailer® newsletter tool
  • Livestream­
  • Podcast­

Work areas

Project management, Strategy consulting, Communication consulting, Conceptual design, Topic development, Content development, Editing, Copy editing/proofreading, Translation management, Communication design, UX/UI design, Graphic design, Editorial design­, Infographics/illustration, Picture editing, Photography, Layout/typography, Image processing, Web development, High-end offset printing

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Job

Migros Fachmarkt AG’s has a broad-based communi­cations strategy is designed to build understanding for changes among staff. Its communications aim to foster customer­-centred thinking and behaviour as well as cross-divisional cooperation. Employees are encouraged to courageously try new things and break boundaries. Linkgroup served as a one-stop shop with responsibility for all communi­cations measures and applications on an integral basis: “Together” magazine (conceptual design, editing, content development, design and print) “Beliefs” brochure (proofreading, design and print), intranet (conceptual design, editing and design), teaser campaign, video podcast (conceptual design and production), CEO newsletter, live streams (conceptual design, script, storyboards for videos), developing style guide for all media.

Livestream

Client

Newly established in 2021, Migros Fachmarkt AG acts as a provider of central services for the Micasa, Melectronics, SportX and Do it + Garden speciality stores. These central services include strategy, category management, online commerce and marketing. Migros Fachmarkt AG is there to strengthen the market position of each brand on both the online and bricks and mortar channels, providing services and products responding to the individual needs of customers.

Special features

Boosting teamwork and feeling of belonging, building understanding, facilitating knowledge transfer. One-stop services: strategy, conceptual design and implementation. Content creation across all channels and media: “Together” magazine for speciality stores, intranet, video podcast, CEO newsletter, teaser campaign, live stream. Harmonised branding.

We guide and support you all the way from analysis and strategy to developing and delivering your project.

Testimonial

Journal

In the journal we show you impactful digital and cross-media communications solutions: selected reference projects that our customers and we ourselves are particularly proud of. The journal also provides a wealth of useful information from the world of publishing and communications.

Capabilities

We provide comprehensive advice and help you develop communications and content strategies as well as create the content itself. We also make sure that content is orchestrated properly across channels. The results are impactful, distinctive and creative communications solutions that lend power to your brand.

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