New concept and quality content.


Debrunner König wanted a comprehensive visual and content redesign of the “am Ball” and “Dynamo” publications. Both magazines were systematically aligned with the group’s communications objectives. They are no longer positioned as stand-alone media, but serve as a source for additional forms of communication, particularly digital. With a confident, fresh design, the two channels complement each other to create a coherent whole.


Debrunner Koenig Group is the Swiss country organisation within the international Klöckner & Co. SE corporation based in Duisburg, Germany. The group is a leading distribution and service partner with three divisions – Reinforcements, Multi Metal and Technical Products – and employs around 1,700 people throughout Switzerland. Founded in St. Gallen in 1755, Debrunner Koenig offers an extensive range of select products and services to numerous customers in the construction, industrial and commercial sectors.

Special features

Incentives to enter into dialogue are intelligently built in to draw an increasing number of recipients to the corporate website. Quality content from Linkgroup PublishingSuite® platform boosts efficiency.

“The solutions that Linkgroup proposed for the relaunch of the two magazines ‘am Ball’ and ‘Dynamo’ impressed us from the outset. The publications were developed in a structured way and realised in a highly efficient manner. We’re very satisfied with the results. We also appreciate the high-quality content that comes from Linkgroup, together with the advantages offered by the editorial channel.”

Armin Lutz
Head of Marketing & Communications of Debrunner Koenig Group, St Gallen