New concept for employee magazine and intranet redesign.


The new brand presence for Helvetia features the claim “simple. clear. helvetia”. It should also be possible to sense this new ethos when it comes to internal communication media. Each edition of “viva”, the employee magazine, should devote itself to a strategically important topic – presented with high-quality editorial design. In the course of realigning “viva”, Helvetia also wanted to comprehensively revise its intranet design. Linkgroup developed the two new presences as a single package.


Helvetia is an international Swiss-based all-lines insurer with its main offices in St. Gallen and Basel. Within the Specialty Markets segment, Helvetia also combines reinsurance services with niche solutions which are offered throughout the world. With over 6,500 employees, Helvetia looks after more than 5 million customers.

Special features

“viva”: small-format employee/fan magazine with an original design. One-stop conception, content and design. Witty illustrations. Good design makes the intranet much more attractive.

“Helvetia’s motto is all about being simple and clear. And the same goes for our partnership with Linkgroup. They helped us transform Helvetia’s ‘viva’ publication into a themed magazine. Linkgroup showed a great feel and sensitivity, providing expert advice and doing quality work throughout all the processes involved. Working with them is very pleasant, and we feel like a team. The design matches Helvetia and the topics we cover. It’s bold and fresh – but above all, clear.”

Claudia Sauter
Head of Corporate Communications & PR of Helvetia Insurance, St Gallen