Topic portal and magazine to promote customer care and retention.


The anticipated liberalisation of the electricity market is opening up fresh opportunities: ewl wanted to proactively structure its communication portfolio to make it more effective. The intention was to realign its established customer magazine (“flux”) in terms of its content, structure, and visual elements. However, a new online topic portal that was integrated in its corporate website was required for target groups that have an affinity for the internet. Linkgroup analysed the digital and printed applications and developed a crossmedia communication concept including integral implementation.


ewl (energy water luzern) is an energy supplier based in the city of Luzern which operates throughout Central Switzerland. Its ecologically and economically sustainable offerings comprise electricity, natural gas, heat, water, telecommunications, energy services, and electrical installations.

Special features

Crossmedia communication concept and integral implementation. “flux” magazine and “flux aktuell” topic portal as attractive tools to promote customer care and retention.

Topic portal

“We looked for an agency that could make our customer magazine fit for the future and support us on the path towards digitalisation. It was important to us that this agency should be able to understand and identify with our areas of activity. Linkgroup convinced us from the outset with its coherent overall concept. We were also impressed by the close collaboration, their creativity when coming up with ideas, and the design as well as the journalistic quality of the texts.”

Carla Sahli
Corporate Communications of ewl energie wasser luzern, Luzern
Loredana Andreoli
Head of Marketing and Communication of ewl energie wasser luzern, Lucerne