Online and print: Relaunch of reporting.

Task

Jungfraubahn Holding AG tendered for proposals for realigning its reporting media to be image-building, multimedia and user-friendly and at the same time reach its various stakeholders more effectively. The tender also formulated high expectations in terms of project management and productive implementation. In its proposal Linkgroup outlined a concept, ideas and recommended processes to show how it would meet these requirements on a one-stop basis. The visual appearance of the reporting media is now classier and more striking, perfectly reflecting the brand: Jungfrau – Top of Europe.

Client

Jungfraubahn Holding AG consists of eleven subsidiaries and is listed on the SIX Swiss Exchange. The group’s main business is operating excursion railways and winter sports facilities in the Jungfrau Region. The customer is offered an adventure in the mountains and on the train. The Jungfrau Group defines three segments: Jungfraujoch – Top of Europe, Winter Sports and Experience Mountains. The Group also operates four catering establishments along the main axis to the Jungfraujoch – Top of Europe, its own hydropower plant and two parking garages.

Special features

New cross-media concept geared to heterogeneous stakeholders. Related to the brand. PublishingSuite®: increased efficiency thanks to publishing system. Smart combined package: short report and AGM invitation.

“We wanted to realign our reporting. Linkgroup won the tender by developing a new cross-media concept reflecting the Jungfrau railway’s positioning and strategy. We chose Linkgroup because they were a highly qualified service provider with an integrated offering. We’re supported by an expert project team that’s full of ideas, highly agile and extremely responsive. Linkgroup’s in-house capabilities and the Publishing Suite® system have also made implementation considerably more efficient. Working with them is very pleasant and a lot of fun!”

Nadine Gehri
Head of the Executive Secretariat, Jungfraubahn Holding AG, Interlaken BE