Strong presence as specialist platform.


Swiss Recycling is the Swiss centre of competence for recycling and the circular economy. The organisation targets members of the public, schools, businesses, local authorities and collection points. The association commissioned Linkgroup to develop and implement its new website. Customer journey maps and a target audience touchpoint analysis were used as the basis for the UX/UI process. Search-engine-optimised content structured for the relevant audiences, each with its own landing page, colour scheme and illustrations, guides users rapidly to the information they’re looking for. With the design the existing corporate design was also developed further. The website is a compelling blend of contrasty typography, freshness and a hint of Swissness, The “Aktuell” module serves as a journal, and there is an agenda with diverse filter functionalities.


Swiss Recycling is the umbrella association of Swiss recycling organisations. Its mission is to communicate to raise awareness of recycling and the circular economy. It supports the exchange of experience among members and partners and facilitates synergy. Swiss Recycling is an independent non-profit organisation that services as the expert contact for all matters relating to source-separated collection and recycling. Swiss Recycling is funded completely by annual and project-related contributions from its members and revenue from services. It works with the federal government and the cantons on an informal basis, but does not receive any public-sector funding.

Special features

Customer journey maps, analysis of target audience touchpoints. Search-engine-optimised content. Individual landing pages, colour schemes and illustrations for target audiences. Journal module for storytelling. Sophisticated filter functions. Further development of corporate design – all on a one-stop basis. 

“In its capacity as the umbrella association of Switzerland’s recycling systems, Swiss Recycling wants to address a variety of target groups and establish itself as the Swiss centre of competence for recycling and circular economy. Thanks to our partnership with Linkgroup we’ve been able to create an appealing and structured website that optimally meets the needs of all our stakeholders and attracts them with the right topics. From concept and architecture development, design to implementation, in Linkgroup we’ve found a strong and motivated partner to achieve our objectives as a non-profit organisation.”

Viviane Weber
Head of Marketing/Communications at Swiss Recycling, Zurich