“With the new brand sharpening of Mobility, we have developed a digital magazine in cooperation with Linkgroup. In addition to mobility topics, it also covers other categories such as sustainability and lifestyle. The content, the fresh and clear design fit perfectly with the new approach. Linkgroup’s consulting services were very professional and results-oriented, and we received highly competent support in every phase of the project.”
Online magazine Neo: consistently digital.
Task
The Mobility cooperative provides intelligent and individual transport solutions across Switzerland. It currently employs over 210 people, and in recent years has seen steady growth in the number of locations, vehicles and customers. Mobility also aims to move people emotionally. Its mission is shared mobility for a life-friendly world.
Client
The Mobility car sharing organisation has gone consistently for digital channels. It wanted to replace its “myJournal” print magazine. Linkgroup was commissioned to develop an online magazine. The main goal of the relaunch was to increase visibility and credibility by means of stronger thematic ownership. The appeal of the innovative communications hub lies in its content-driven design, pleasant look and feel, and intuitive navigation. Thanks to novel visual elements and storytelling at the highest level, Mobility’s topic portal Neo has led to a measurable increase in organic traffic and a better conversion rate. Figures don’t lie. The organic search of website visits has increased several times
Special features
Journalistic content hub as an strategy. Editorial values for thought leadership. Quality user experience. More interaction with users: interactive articles, comment functions, ratings and survey tools. Interfaces to email marketing tools. Better SEO visibility ranking. Increased web traffic and conversion rate. Strengthens the Mobility brand.
Content hub
More information
Monika Mingot
Head of content
T +41 44 268 12 22
monika.mingot@linkgroup.ch
Florian Poprat
Consultant digital solutions
T +41 44 268 12 12
M +41 76 419 56 66
florian.poprat@linkgroup.ch
Christian Schwander
Partner
T +41 44 268 12 05
M +41 79 420 19 53
christian.schwander@linkgroup.ch
