Rethinking innovation
The owner-managed Swiss company’s vision and mission statement is “Innovators work with Kistler”. As part of a comprehensive branding initiative, the company is optimising its integrated communications approach. In the pitch for the newly defined umbrella image campaign, Linkgroup impressed the client with the pivotal idea “What if...?”. Generative AI was used for visual support.
Client’s wish
Kistler was looking for a suitable partner to develop and support the implementation of a global multi-channel umbrella image campaign. The centrepiece of the campaign, an image video, was to be accompanied by promotional measures such as ads, posters and banners for print and web. As part of the integrated communications, an employer branding campaign conceived by Kistler was to be developed and designed visually and textually in parallel. For both campaigns, Kistler wanted manuals in the form of booklets serving as a guide to implementation at the company’s various sites.
Solution
How do you convince a company that completely embodies its role as a leader in innovation? By focusing just as closely on innovative solutions. When pitching the core idea for the umbrella campaign, Linkgroup harnessed the power of generative AI: image sequences generated with AI tools were used to visually support the presentation of the guiding concept of the campaign. The visuals, prompted with the AI image generation tool Midjourney, were able to convey the campaign idea developed by Linkgroup concisely and convincingly, making a great impression on the client.
AI-generated mood images
Realised in the image video
Click here for the original film.
Process
Kistler produced the image video based on the campaign idea and the mood images visualised by Linkgroup. The Stuttgart-based film production company bateau blanc (www.bateaublanc.com) was responsible for project management and delivery. Linkgroup developed the key visuals and core messages for the comprehensive multi-channel campaign and was jointly responsible for the design of the print ads, posters, online ads and banners.
Client
The Kistler Group is the global market leader in the development, production and sale of dynamic technology for measuring pressure, force, torque and acceleration. As an experienced development partner, Kistler enables its customers in industry and science to optimise products and processes and create lasting competitive advantages. With its unique sensor technology, the owner-managed company is shaping future innovations in automotive development and industrial automation as well as numerous emerging industries. In 2023, the Kistler Group generated global sales of CHF 465 million with around 2200 employees at over 60 sites. The Kistler Group is a Swiss family-owned company headquartered in Winterthur.
Products
Image campaign: guiding idea, accompanying promotional measures, campaign manual
Employer branding campaign: promotional material, campaign manual
PowerPoint slide master for company presentations
Redesign of various print and digital media
Update and refresh of the corporate design
More information
Deni Lechmann
Head of project management/consulting
T +41 44 268 12 50
deni.lechmann@linkgroup.ch
David Adlhoch
Communications consulting
T +41 44 268 12 06
david.adlhoch@linkgroup.ch
Philipp Tschirren
Media production
T +41 44 268 12 56
philipp.tschirren@linkgroup.ch
Julia Kliewer
Deputy manager content
T +41 44 268 12 28
julia.kliewer@linkgroup.ch
