“We wanted our magazine La vita è bella to give the brand a consistently recognisable voice. We also wanted it to be a promotional vehicle for our wine and hospitality business. The magazine is a success, and has got a very good response from readers. With Linkgroup we managed to hire an agency with a wealth of know-how in editorial design. Collaboration with their team is highly professional, and we feel their passion.”
“La vita è bella”: Bindella’s customer magazine.
A well-made customer magazine is both entertaining and useful for existing and new customers. Bindella also wanted its magazine to give the brand a consistently recognisable voice. Bindella’s in-house editorial team tells stories, writes novellas and travel reports, provides interesting facts, examines trends in wine and celebrates Italian cuisine – all in conjunction with current offerings. Bindella was looking for an agency with experience in content marketing and know-how in editorial design that could also take charge of production on an integrated basis. Linkgroup prevailed in a two-stage tender with a distinct visual design, and now produces the magazine on a one-stop basis.
About Bindella: “Our family is devoted to Italy and its culture, and has been for more than a hundred years. We’re passionate hosts and wine merchants. We operate 44 ristoranti with different concepts. Our day-to-day work is rooted in heartfelt hospitality, a dedication to quality and authentic artisanship. Our 1,300 employees radiate Italian vitality.”
Intelligent content marketing. A highly enjoyable read, three times a year. Magazine as a promotional vehicle for wine and hospitality business. On the ground in Italy with well-known winemakers. Viticultural offering. Regional recipes. Establishing the Bindella brand.