Linkstudio – the new brand from Linkgroup – transforms content into experiences. With our new podcast studio, we now offer companies the opportunity to share their knowledge skilfully and professionally – and reach their audience directly.
Dialogue-oriented, transparent and approachable
A podcast brings stories to life – and clarity to complex ideas. Whether aimed at clients, investors or employees, a well-produced corporate podcast builds trust and demonstrates values.
Companies that embrace podcasting present themselves as open to dialogue, transparent and accessible. The benefits are clear:
- High engagement: Up to 80 per cent of good podcasts are listened to in full – a figure few other formats can match.
- Multichannel-ready: Whether via your website, Spotify or iTunes, podcasts reach people wherever they are.
- Content that lasts: Through storytelling and personal perspectives, even demanding topics become emotionally engaging.
Stand by You – a podcast for families and friends
For our client Stand by You, an organisation supporting the relatives and friends of people with mental health conditions, we produced an eight-part podcast series. Each episode features a conversation between a presenter and an emotions researcher. Central to the concept are family members who speak openly about experiences that pushed them to their limits, and how they found new strength. The podcast gives a voice to a taboo topic – and heightens the visibility of the organisation’s work in an empathetic way.
From initial idea to launch
Whether it’s a leadership format, client podcast or internal communications, Linkstudio handles the entire process – from developing the concept and briefing presenters and experts, through to recording, editing, distribution and branding.
You want to launch a conversational format that your target group is eager to hear? We look forward to making your story heard.
We’ll be glad to support you in:
- developing your podcast concept
- finding the right presenter
- creating the script
- planning and implementing actions to promote your podcast on social media
Contact us today for a no-obligation consultation – and tell your story in a future-ready format that’s engaging, client-focused and easy to understand.
More information
Dario Caprarese
Partner
T +41 44 515 94 81
M +41 79 541 26 40
dario.caprarese@linkgroup.ch
