Modern online reporting
From approval to online publication
The figures have been checked and the annual report approved. Yet, the online report often still has to be built: content needs to be rendered in HTML, charts structured, the right components selected for the website, microsite or mobile view, and the front-end presentation checked. If a figure changes shortly before go-live, the update often has to be repeated from scratch. L·Sync closes this very gap between the source and the finished online report.
The requirement: full HTML and discoverability
Reports must work online across all channels today: on smartphones, on the corporate website or in a microsite. HTML is essential: data and relationships must be structured so they can be discovered by search engines (SEO) and LLMs (GEO). This is becoming a concrete requirement for companies that not only want to publish their reporting online, but also make it accessible and discoverable.
Collaboration and approval directly on the content
There is often still a gap between approved reporting content and its publication on digital channels. Content is held in different systems, which means that changes shortly before publication have to be manually reflected in the CMS. This takes time and increases the risk of inconsistencies.
L·Sync closes this gap. As a control layer, L·Sync connects existing source systems such as disclosure management and publishing systems, Workiva, Microsoft Office, Google Docs or Adobe InDesign with digital output channels, and automatically synchronises approved content. Reporting and communications teams use an intuitive collaboration tool to review and approve text, photos, videos and graphics individually. A front-end preview shows how selected content will appear across the different channels. This allows everyone involved to see, before publication, what has been approved and how it will look in the online report. Predefined templates incorporating the company’s CI/CD guidelines enable online publication in the desired design at the click of a button.
Enrichment: HTML for SEO and GEO
During enrichment, machine-readable information is added to the HTML structure, including appropriate metadata and meta tags for SEO and GEO. Data from charts is also presented in structured HTML, so that search engines and generative systems can better understand not only the visual presentation, but also the underlying content and relationships. This provides an important basis for discoverability, without promising specific search rankings or mentions in AI-generated answers.
One source, multiple outputs
Not every item needs to appear in every channel. For example, selected KPIs from a Workiva source could be designated for a mobile view, an intranet or an iPhone app, more in-depth content for a microsite, and a different selection for the corporate website. Teams retain control over the selection and approval of individual components; L·Sync takes care of mapping, transformation and delivery to the intended channels.
Where L·Sync makes a difference
- Control over figures and approvals: fewer manual transfers reduce the risk of transposed figures and support robust governance processes.
- Less rework: instead of preparing the same content separately for the website, microsite and mobile channels, one approved source can be distributed to the outputs required. If content changes, there is no need to update each channel manually.
- Control over presentation and content: teams decide which content appears where in line with CI/CD, review individual elements and see the result in the front-end preview before publication. This combines channel-specific communication with a consistent brand presence, while keeping approval authority in their hands.
- Improved discoverability: structured data in HTML enables large language models (LLMs) to accurately capture and interpret the information and refer to it.
- Guaranteed security: the platform is GDPR-compliant and based on zero-trust principles. Access is granted on a need-to-know and role-based basis; data flows are end-to-end encrypted and run in certified data centres.
Linkgroup remains your point of contact
As a reseller, Linkgroup advises and supports you as you get started: together, we clarify the source systems, desired channels, mapping and approval processes. Linkgroup remains your point of contact throughout the customer relationship.
When approval should not be the start of a complicated process
If your team still manually converts approved reporting content into HTML and assembles it anew for each channel, L·Sync can make your process more efficient and secure. Talk to us about your reporting process and where L·Sync could usefully complement it.
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Your contact
David Adlhoch
Communications Consultant
T +41 44 268 12 06
david.adlhoch@linkgroup.ch