Task
The company wanted to revamp the content and visuals of its lead medium, the “Forum” customer magazine. We formulated a communications strategy for all corporate media and channels. In the future, content will be published periodically in print and continuously on the new themed online portal. Linkgroup created an integrated, journalistically inspired communications solution. By intelligently networking channels, “Forum” has been repositioned for the future.
Client
Alfred Müller is a second-generation family-run firm that plans, builds, markets and manages high-quality residential and commercial property. The company offers everything on a one-stop basis, from project ideas, delivery and usage to end-of-life strategies.
Special features
One topic in the spotlight. Smart customer publication with the aura of a popular magazine. Focus on entertainment, society and know-how. Complementary print and online content. Illustrations and infographics in print, and animated on online channel. Storyboards for videos.
“Linkgroup had a good understanding of our need for an integrated communications solution. They provided us with expert advice in every area of our work, demonstrating a high level of engagement and commitment; we were impressed by their multi-channel approach and their coherent overall concept. Above all, Iʼd also like to highlight their journalistic quality, attractive editorial design and cross-media technical know-how.”
Mélanie Ryser
Head of Marketing & Communications of Alfred Müller AG, Baar
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