Communications and content strategies.

We cover the entire spectrum from factual information to gripping stories. Our solutions are always built around content-driven communications. We develop topics and content embedded in your corporate and brand strategy. For us, storytelling isn’t an end in itself; it’s something we use to amplify your strategic message. We choose what we write to really appeal to your audience.

Versatile content service provided by professionals

We’re an in-house team of copywriters, journalists, public relations and social media experts. We help you develop communications and content strategies with the close involvement of our internal consultants. We create content for corporate, financial and marketing communications, customer magazines and staff publications, annual reports, reporting media, sustainability reports, blogs, websites, newsletters and mailings. We can draw on the support of a network of select experts to provide high-end photography, videos, and extra-special illustrations.

Channel-optimised language and style

Content is good when it gets read and makes an impression. We help you structure content for the different channels. We’re in our element when it comes to optimising language and style to specific channels and audiences. Our website content is search engine optimised to make sure people find your message. We always write with a view to high conversion rates.

Social media: strategy and management

Special rules apply to corporate social media use. Choice of channels, relevant content, reach, interaction and community building are crucial if you want to get to the users who will enable you to achieve your goals. We help you make the best use of social media as an efficient communications tool. Our capabilities include analysing, advising and developing a strategy optimised for your audience, as well as creating relevant content and managing channels.

Translation management and language adaptations

Multilingual media are our speciality. We take care of preparation, planning, budgeting and the entire delivery of translation projects. For one of our longstanding customers we act as a one-stop shop responsible for their quarterly customer magazine, produced on a cross-media platform and appearing in more than 20 countries in 30 variants and 15 languages. We have strategic partnerships with select language service providers.

In-house proofreading service

We check your texts for spelling, grammar and typography, and if desired to ensure linguistic and stylistic consistency as well – plus compliance with your corporate terminology. Our highly experience in-house proofreaders also have basic training in graphic design. We proofread texts in six languages: German, English, French, Italian, Spanish and Russian.

“Linkgroup had a good understanding of our need for an integrated communications solution. They provided us with expert advice in every area of our work, demonstrating a high level of engagement and commitment; we were impressed by their multi-channel approach and their coherent overall concept. Above all, I’d also like to highlight their journalistic quality, attractive editorial design and cross-media technical know-how.”

Mélanie Ryser
Head of Marketing & Communications of Alfred Müller AG, Baar (Canton of Zug)