“A new, fresh website for the Phoenix Mecano Group should better represent the company and more clearly show its strategy. We also wanted to rethink our reporting concept and seamlessly integrate our first sustainability report. The new group website now serves as a central communications hub integrating reporting and sustainability. Linkgroup thinks in terms of content and has provided us with professional support from strategy to conception and design to cross-media implementation. We’ve derived enormous benefit from their one-stop shop approach, experienced project management team and high degree of vertical integration. Thanks to a modern approach and design that matches our philosophy and self-image, we’ve been able to efficiently gear our group communications to all the relevant stakeholders – achieving the goal of the project.”
Rethinking reporting: global competence, local value
Task
Phoenix Mecano commissioned Linkgroup with the cross-media development and delivery of its group website and reporting, including sustainability reporting. The basis of the UX/UI process was a project canvas and analyses of the target audience and user needs. The company’s corporate strategy was illustrated with memorable “worlds of value”. The strapline “Global Competence, Local Value” heralds a new, confident and striking visual approach. The group’s corporate identity and design have been refined to differentiate it clearly from the country organisations. The overall approach is complemented by an investor platform integrating business reporting and sustainability reporting. A print short report and smart web PDFs cover the needs of additional audiences. Phoenix Mecano has honed its profile and strengthened its brand.
Client
The Phoenix Mecano Group is a global tech player in the enclosures and industrial components segments and is a leader in many markets. The group is present on all six economically relevant continents. Headquartered in Stein am Rhein, Switzerland, the enterprise employs around 8,000 people worldwide and generated sales of approximately 817 million euros in 2021. Phoenix Mecano was founded in 1975 and has been listed on the Swiss stock exchange since 1988. It is geared to the professional and cost-effective manufacture of niche products and system solutions for customers in the mechanical engineering, measurement and control technology, medical technology, aerospace technology, alternative energy and home and hospital care sectors. Sustainability is firmly embedded in Phoenix Mecano’s corporate culture.
Special features
Strategy: strapline and developing storytelling content. Design: refining corporate design, illustrations. Website: project canvas, audience analysis, customer journey, search engine optimised content, UI/UX process, web development. Reporting: print short report, smart web PDF, online report with quick report and chart generator. Sustainability: global data capture/consolidation, sustainability report in print and smart web PDF. One-stop shop for new communications design.
Website
More information
Deni Lechmann
Head of project management/consulting
T +41 44 268 12 50
deni.lechmann@linkgroup.ch
Nicole Maack
Head of creation/design
T +41 44 268 12 45
nicole.maack@linkgroup.ch
Franco Troxler
UX/UI designer
T +41 44 268 12 75
franco.troxler@linkgroup.ch
Anna-Pia Link
Head of UX/UI design
T +41 44 268 12 35
anna-pia.link@linkgroup.ch
Othmar Krienbühl
Partner
T +41 44 268 12 62
M +41 79 430 11 91
othmar.krienbuehl@linkgroup.ch
