Bystronic’s first sustainability report


The pursuit of sustainable value creation is anchored in Bystronic’s 2025 corporate strategy. The idea is to align environmental and economic considerations. The company wants to help create a better future with the material sheet metal. Bystronic is committed to contributing to the United Nations Sustainable Development Goals (SDGs) via its own sustainability goals. The company commissioned Linkgroup to conceive and produce a sustainability report. From now on this is to be an essential element of its corporate communications, effectively communicating Bystronic’s sustainability strategy to the various stakeholders. The first sustainability report was a key component of Bystronic’s new living brand, intended to convey the company’s new image in a fresh and inspiring way.


Headquartered in Niederönz, Switzerland, Bystronic is a world-leading technology company in the field of sheet metal processing. Its high-quality solutions facilitate the transformation into a productive and sustainable future. The focus is on automating the entire material and data flow involved in the cutting and bending process chain. The intelligent networking of laser cutting systems and press brakes with innovative automation, software and service solutions is the key to the comprehensive digitalisation of the sheet metal industry.

Special features

Strategy: consulting and conception. Content: consolidation of global data collection. Design: implementation of new corporate design, illustrations and infographics. Microsite: project canvas, audience analysis, customer journey, search-engine-optimised content, UX/UI process, quick report and chart generator, web development. Smart web PDF: landscape format for optimum screen readability, interactive table of contents, animations, print on demand. One-stop shop for entire production.

“What impressed us about Linkgroup was their consulting services, their approach to strategic and conceptual matters and their cross-media implementation capabilities. Added to this, we wanted a single point of contact for the whole process of producing our sustainability report, from the microsite to the interactive smart web PDF. Their one-stop approach and deep vertical integration were persuasive, and we decided to work with Linkgroup.” 

Stefan Jermann
Global Head of Content & Corporate Publishing Bystronic Laser AG, Niederönz (Canton of Berne)