Task
BKW is in a process of radical change driven by a forward strategy. To help it firmly establish its business model, core values and strategy within the organisation, it commissioned Linkgroup to develop a special image-building publication for staff. The publication conveys the relevant messages by taking readers on a journey of discovery. This active employer branding enables BKW to position itself as an attractive place to work with both existing and prospective employees.
Client
The BKW Group is a Bern-based energy and infrastructure company operating internationally. It employs around 10,000 people. Thanks to its network of companies and competences it can offer its customers comprehensive integrated solutions. BKW plans, builds and operates energy generation and supply infrastructures for companies, private individuals and the public sector, as well as creating digital business models for renewable energy. The BKW Group’s portfolio currently ranges from engineering planning and advice in relation to energy, infrastructure and environmental projects, through integrated building technology solutions, to construction, service and maintenance for energy, telecoms, transport and water networks.
Special features
Active employer branding: expressing appreciation and promoting identification and motivation. A smart concept presented accordingly. Messages that get through. Builds image thanks to credible content and surprising design.
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