On s: stebler’s new website, design, storytelling and user experience come together to striking effect. Generous visual landscapes, cleverly deployed scroll-based animations and a clear structure make both products and expertise tangible on an emotional level – giving the brand a contemporary and compelling edge. Linkgroup led the entire project from concept and design through to front-end development, delivering the finished site in close collaboration with the client and a network of project partners.
Brand and products displayed in a new light
As an international manufacturer of letterboxes and parcel locker systems, roof windows and glass façade systems, s: stebler has always combined uncompromising quality with strong design. The new website makes that instantly clear. Products are presented with powerful effect through emotional and large-format imagery, both static and animated.
Deft scroll-based animations take the experience even further. Content – whether text, photography or animation – unfolds step by step as the user scrolls, guiding them intuitively through each page. Evocative visuals alternate with punchy copy, providing both information and emotion at the same time.
Product information and configurator
Each product family has its own subpage filled with detailed information. Particularly in the letterbox and mail distribution section – where the range is particularly broad – the design ensures clarity and easy navigation. The visual language draws inspiration from the forms of the product world, while bold typography creates specific structure. An integrated configurator is a useful extra, helping visitors select the right solution for their specific needs.
Stories from the everyday
The website also creates space for s: stebler to show its more human side. A dedicated storytelling section offers a glimpse into day-to-day working life, introduces the people behind the brand and shares stories of achievements, products and events. Complementing this is the company’s own employer branding area that displays team culture, working environment and career opportunities in a clear and contemporary way – presenting s: stebler as a genuinely attractive place to work.
Efficient collaboration across all interfaces
The relaunch was the product of smooth and constructive teamwork between Linkgroup and s: stebler. Clear roles, short decision-making routes and a shared understanding of goals and requirements ensured a professional outcome. The result is a website of impressive quality – one that inspires, informs, and builds identification with the s: stebler brand.
“Linkgroup has delivered a website that is both conceptually strong and visually innovative – one that positions our brand clearly and showcases our products in a modern, premium light. Collaboration across every interface was efficient, straightforward and highly professional.”
Deborah Stucki
Head of Marketing, s: stebler
Website
Project team
s: stebler: Deborah Stucki (Head of Marketing)
Linkgroup: Florian Poprat (Consultant Digital Solutions), Franco Troxler (UX/UI Design)
Your contact
Christian Schwander
Partner
T +41 44 268 12 05
M +41 79 420 19 53
christian.schwander@linkgroup.ch
