Website and reporting from a single source

Linkgroup has developed a new corporate website for Metall Zug AG with integrated reporting. The brief called for a clear investor relations focus, a distinctive visual language and a modern technical implementation. The result is a platform that brings together corporate information, key figures and reporting as a seamless whole.

Metall Zug has been combining entrepreneurial tradition with sustainable value creation since 1887. As an industrial holding company, it focuses on three strategic pillars: Medical Devices with the Haag-Streit Group, Tech Cluster Zug as a centre of innovation and strategic investments in leading industrial companies. The industrial holding company directs its communications squarely at investors, analysts and financial media. Linkgroup won the pitch with a clear concept and creative design that reinforces the Metall Zug brand.

The refreshed design combines the company’s existing shades of blue with fresh secondary colours, clearly coordinated for each business area for added orientation. A defining style element is the dynamic key visual on the homepage: derived from the geometric forms of the company logo, it rotates slowly and steadily. The effect is to give the website a distinctive character, strengthen brand recognition and translate the brand identity into a contemporary digital design language.

Thanks to the close working relationship between Metall Zug and Linkgroup, the ideas presented at the pitch stage were refined and  developed in a targeted way. Metall Zug will continue to count on Linkgroup's support – for reporting, day-to-day operations and the ongoing evolution of the website.